Printed Loaf Tin Liners With Your Bakery Name

Sell the loaf in the liner it baked in

A bakery that sells a lemon drizzle in a plain liner sells a cake. The same cake in a liner with the bakery name on the long wall sells the shop as well, and it gets carried through town and put on a kitchen table.

The photos show the plain stock we print on: a white cup nested inside a kraft one, both with pleated short ends, and a tall stack of kraft liners ready for a bench. The print goes on the smooth outer wall of exactly those cups.

Buyers are high-street bakeries, café kitchens that bake their own, farm shops with a cake counter, and makers who sell at markets and need the packaging to do the talking.

It is also the cheapest branded packaging a bakery can run. There is no box to fold and no label to stick; the liner was going in the tin anyway, and the print rides along for the cost of the ink.

Where does the logo sit on a printed loaf tin liner?

The liner has two long walls, two pleated short ends and a base. Only the long walls are worth printing; the pleats fold the design and the base is hidden under the loaf.

The long wall on a 2 lb liner gives you a panel of roughly 200 × 50 mm, which is plenty for a logo and the shop name at a readable size.

Which ink colours work on a kraft loaf liner?

Kraft is brown, so every ink shifts towards it. Black, dark brown, deep red, navy and bottle green stay strong. Yellow, pale blue and pastels sink into the paper and come out muddy.

One colour on kraft is the honest look for a bakery and the one we push first. It costs least, proofs fastest and never fights the loaf for attention.

If your brand colour is light, print on white stock instead. White shows a Pantone match as the swatch intends, and a two-colour logo keeps its contrast.

Step-and-repeat or a single logo on the long wall?

A single logo, centred on each long wall, is the usual answer for a loaf liner. The wall is a fixed panel, the liner is never torn or folded further, so the mark lands in the same spot every time.

A step-and-repeat suits a small mark or a monogram scattered across the wall. It looks busier and hides any small misalignment in the forming, which matters more on the mini size.

Our opinion: one logo per wall on the 1 lb and 2 lb, a light repeat on the mini, where the wall is too short for a name at a sensible size.

Artwork notes before we proof

The proof is free and edits are unlimited, but a clean file makes the first proof the last one.

1. Send the logo as a vector file (PDF, AI, SVG) or a PNG at least 2,000 pixels wide.
2. Name the Pantone solid-coated references, or tell us to match a printed sample you post to us.
3. Keep text at 8 pt or larger and lines at least 0.5 mm thick; thinner lines break on the paper's tooth.
4. Leave 5 mm clear at the rim and 5 mm clear where the wall meets the pleats.
5. Say which sizes you want and whether each carries the same design.

Does the print survive 180°C?

Yes. The inks are food-safe soy and water-based, dried onto the paper before the cup is formed, and they go through a cake bake at 160 to 180°C without lifting or changing shade.

Heat does brown the paper a touch, and on white that shifts the background a shade warmer. The proof shows the print on unbaked stock, so allow for that when you judge a pale colour.

The print is on the outside face. It never touches the batter or the crumb, and the inside of the cup is plain greaseproof.

Packing the loaf for the shelf

The printed liner does most of the packaging job, but a loaf still needs covering for the counter or a market table.

• A clear film bag over the whole loaf keeps the print visible and the cake fresh.
• A kraft box with a window suits a gift loaf; the liner shows through the window.
• A band of paper round the middle covers the pleated ends and carries an ingredients sticker.
• For a stall, stack loaves in their liners on a tray and let the printed walls face the customer.
• Freeze and thaw in the liner; the print does not care about −18°C.

A wider range of bakery wrap, bags and sheets sits in the full list of greaseproof papers if you want the band or the sheet to match.

Mistakes to avoid

Printing the pleated ends. The forming crushes the paper into tight folds and any logo there turns into stripes. Keep the short ends plain or give them a flat tint.

Approving a proof without checking the mini size. A design that fits a 2 lb wall at 50 mm tall will not fit a mini wall at 35 mm, and the type ends up unreadable.

Choosing a pastel on kraft because it matched the shop sign. It will not match on brown paper. Go darker or go to white stock.

Ordering one size when you bake three. Put all three on one job and the setup is spread over the whole order.

How an order runs

You send the sizes, quantities, stock colour and artwork, and a written quote comes back within one working day. The minimum is 1,000 liners per size, and the price per liner drops as the run grows.

Approve the quote and a free design proof follows, showing the logo on the long wall of each size you ordered. Ask for changes until it is right.

Approve the proof and printing and forming take 4–6 working days. Cartons then go out on free tracked delivery to any UK mainland address, and payment is by invoice after approval. For the plain cups without print, see the unprinted loaf tin liners in the same sizes.